Mark Heisler of the L.A. Times offers a concise, biting account about how ESPN essentially invented a proposed Carmelo Anthony-Andrew Bynum trade in a desperate attempt to pump up their sagging ratings.
After detailing why the story had no merit in the first place, Heisler concludes, "The story is now gone — except on the Big Talk Show from Bristol where its pratfall morphed into Lakers Trip May Decide Whether They Trade Bynum.
Next: ESPNLA.com asks Lakers fans if they've seen Bigfoot!"
Mark Heisler Deftly Debunks Melo-Bynum Trade Rumor
